meet our team

Heart Shape

Housing is the Heart
of What We Do.

Our skills, responsibilities, and job descriptions may vary widely, but we’re all working toward the same goal: to help individuals and families create pathways out of homelessness and into stable, long-term housing.

We’re always looking for people with a passion for housing to join our team. Apply for open positions on our Careers page, or sign up to lend a hand on our Volunteer page

Executive Team

Phil Kramer

Chief Executive Officer

Phil leads the Housing Matters team in identifying solutions to homelessness and championing community efforts that lead to stable, permanent housing for individuals and families. Since becoming CEO in 2015, the organization has tripled its operating budget and successfully housed more than 1,800 individuals and families in Santa Cruz County.

Previously, Phil worked as director of strategic development at Goodwill Central Coast and as director of 180 Together, a multi-agency initiative. He held positions in advertising and marketing at Google, AOL, and The Wall Street Journal early in his career before deciding to follow his passion for social justice and mission-driven work and join the Peace Corps.

Mer Stafford

Chief Impact Officer

Mer leverages more than a decade of nonprofit development expertise in cultivating relationships with donors, funding partners, foundations, and organizations. Since joining Housing Matters in 2021, she has helped raise significant financial support for Housing Matters programs and capital projects.

Previously, Mer served as executive director of a prominent, internationally renowned retreat center. Mer attended Bay State College in Boston.

Tom Stagg

Tom Stagg

Chief Initiatives Officer

Tom Stagg brings more than 14 years of experience in nonprofit management to his role as Chief Initiatives Officer. He manages Housing Matters’ many programs — from emergency shelter and day services to housing services and employment training.

Prior to joining Housing Matters in 2017, Tom served as program manager for Central City Concern, a Portland-based housing nonprofit. He holds a Master’s degree in Public Administration from the Middlebury Institute of International Studies at Monterey.

Jane Stokes

Chief Administrative Officer

Jane Stokes joined Housing Matters in November 2021 with more than 25 years of experience in nonprofit management. As Chief Administrative Officer, she oversees all things admin and budget-related, from operations to cash flow and financial planning.

Previously, Jane was the Director of Finance and Administration at Firelight, a local nonprofit working with community-based organizations in Southern and Eastern Africa. She also served as Director of Development at Kirby School. Jane holds a Bachelor of Arts degree in Humanities from San Jose State University and is a Certified Public Accountant.

Jane Stokes

Board of Directors

Cecilia Espinola


Retired, County Human Services

Don Lane

Vice President

Manager, The Appleton Foundation

Tom Gill


Former VP, CIO at Plantronics / Realtor

Mary Lou Goeke


Retired, United Way

Ray Bramson


Chief Operating Officer,
Destination: Home

John Dietz


President, PrimeMuse

Yana Jacobs


Mental Health Activist

S. Phoenix MacKinnon


Peer Counselor

Maggie McKay


Retired, County Mental Health

Tony Nethercutt


Retired Advertising Sales Executive

BeaJae North


Organizational Wellness Consultant

Martina O’Sullivan


Ron Slack


Former Publisher, Good Times


Raine Armanino

Raine Armanino

HR Manager

Rebecca Bergstrom

Rebecca Bergstrom

Accounting Clerk

Nikki Brown

Nikki Brown

Guest Experience Coordinator

Julian Crown

Policy and Research Associate

Miriam Newman-Gerhardt

Contract Analyst

Gianna Nicolich

Executive Assistant

Tyler Oswalt

Tyler Oswalt

Systems Analyst

Joann Roccanova

Joann Roccanova

Accounting Officer

Shona Sullivan

Director of HR

James Weaver

James Weaver

Data Specialist

Lynn Welter

Lynn Welter

Grants and Contracts Specialist

Han Zhang

Grants and Contracts Specialist

Marlena De Castro

Community Education Specialist

Andrea Feltz

Community Conversations Program Manager

Marsa Greenspan

Volunteer Program Manager

Emily Lowdermilk

Development Associate

Abi Mustapha


Michael Norris

Communications Manager

Louis Powell

Director of Fundraising

Kenneth Blas

Maintenance Technician

Julio Chavez-Aguilar


Gregory Eiman

Facilities Manager

Josue Esqueda


Norman Glode


Ernest H. Ortiz

Maintenance Technician

Maria Santos

Lead Custodian

Priscila Balderas-Delgado

RFS Case Manager

Hailey Blair

Direct Services Coordinator

Sonia Bot

Direct Service Coordinator 

Erica Brigger

Loft Case Manager

Crysten Bush

BFH Case Manager

Cynthia Cabrales

Direct Services Coordinator

Stephen Campos

Housing Now Case Manager

Oscar Corcoles

Director of Services/Housing

Veronica Delaney

Assistant Direct Services Manager

Ellen DeRoin-Davidson

CHAMP Case Manager

Daniel Diaz

Direct Services Coordinator

Mayra Dominguez

Housing Now Case Manager

Sierra Douma

RCC Housing Navigator

Andrea Eaton

RCC Program Manager

Edward Estrada

SSVF Housing Navigator

Stephanie Flores

CHAMP Case Manager

Halie Fox

Direct Services Coordinator

Katelyn Gale

Loft Housing Navigator

Berenice Gutierrez

CHAMP Housing Stabilization Specialist

Sean Hamil

SSVF Case Manager

James Henderson IV

Direct Services Manager

Patricia Ibarra – Alvarez

RFS Case Manager

Zuzu Ingram-Beale

Direct Services Coordinator

Guadalupe Iniguez

BFH Case Manager

Randa Johnson

RFS Program Manager

Cory Laborde

Direct Services Coordinator

Brian Lands

Guest Experience Program Manager

J-Bear Lawson

SSVF Outreach Specialist

Justin Lew

Direct Services Coordinator

Jakob Locke

Outreach Specialist

Lauren Lynch

CFET Employment Specialist

Sean Lynch

Direct Services Coordinator

Maria Martinez

Housing Now Case Manager

Danielle Meidan

SSVF Program Manager

Joseph Moens


Kimberly Moore

HDAP Program Manager

Basil Lynn

RRH Case Manager

Pan Narez-Mendez

Housing Now Program Manager

Elliot Newton

HDAP Case Manager

Kris Ochi

Loft Program Manager

Oscar Padilla

HDAP Housing Navigator

Dulce Pardo Vega

BFH Case Manager

Joseph Pellegrini

Direct Services Coordinator

Lindsay Peterson

BFH Program Manager

Anthony Pignoli

Kitchen Manager

Chad Platt

Housing Now Lead Case Manager

Nicole Ramirez

Housing Now Case Manager

Evyn Robles

Director of Campus/Housing

Andrea Rosas Herrera

Housing Navigator II

Kevin Rothwell

Mail Services Coordinator

David Rowe

Housing Now Housing Stabilization Specialist

Aliyah Stanley-Ibarra

Direct Services Coordinator

Anthony Steinberg

Direct Services Coordinator

Crystal Tapia Leon

CHAMP Case Manager

Megan Tapiz

Housing Now
Case Manager III

Tomas Tkoch

Direct Services Coordinator

Ruben Torres

Loft Case Manager

George Urbano


Isaiah Vega

Outreach Specialist

Frabrizio Velazquez

CHAMP Program Manager

Jordan Wall

SSVF Case Manager

Collin Webb

Housing Now Housing Stabilization Specialist

Thomas Zabonik

SSVF Healthcare Navigator