Chief Executive Officer
Phil Kramer has been dedicated to creating pathways to housing for individuals and families experiencing homelessness for more than 10 years. As CEO, Phil leads the Housing Matters team to identify solutions to homelessness, develop creative housing plans, and lead system-change efforts that lead to stable, permanent housing for individuals and families. Since becoming the CEO of Housing Matters (formerly Homeless Services Center) in 2015, the organization has tripled its operating budget and successfully housed more than 1,800 individuals and families in Santa Cruz County.
Prior to joining Housing Matters, Phil held leadership positions with nonprofits including as director of strategic development at Goodwill Central Coast and director of 180 Together, a multi-agency homeless housing initiative where Phil was instrumental with the launch and implementation.
Early in his career, Phil held positions in advertising and marketing for Google, AOL and the Wall Street Journal before deciding to follow his passion for social justice and mission-driven work and join the Peace Corps.
Phil holds a Bachelor of Science degree in Business Management from Arizona State University.
Deputy Executive Director
Rebecca joined Housing Matters in June 2016 and leverages 25 years of expertise in non-profit executive management at social services organizations. At Housing Matters, Rebecca manages a multi-million dollar operating budget and oversees a wide range of operations, including finance, human resources, and project management for capital projects. Additionally, Rebecca’s background includes specialized expertise in legal, contract and regulatory compliance for nonprofits.
Prior to joining Housing Matters, Rebecca served in numerous leadership roles including Chief Financial Officer at Smultea Environmental Sciences and St. Mary’s Food Bank Alliance in Arizona, as well Interim President & CEO, and Chief Administrative Officer at Hispanic Council for Health.
Rebecca received certification in mediation from the Conflict Resolution Center of Santa Cruz County.
Rebecca holds a Master of Business Administration degree from Seattle University and a J.D. degree from Purdue.
Chief Initiatives Officer
Tom Stagg brings more than 14 years of experience in non-profit management, including ten years specifically dedicated to implementing programs that support homeless services, including program design and management, sustainability and evaluation.
Joining Housing Matters in 2017, Tom serves as the Chief Initiatives Officer, a role in which he is responsible for managing shelter, support services, housing, employment, and day services programs.
Prior to Housing Matters, Tom served as program manager for Central City Concern, a Portland-based non-profit that provides a comprehensive continuum of affordable housing options integrated with direct social services, including health care, recovery and employment.
Tom holds a Master of Public Administration degree from the Middlebury Institute of International Studies at Monterey.
Chief Impact Officer
Pursuing her passion for communications and relationship building, Mer Stafford joined Housing Matters in April 2021. As Chief Impact Officer, Mer leverages more than 10 years’ expertise in non-profit development and management to cultivate new and existing donors, funding partners, foundations, and organizations to support the financial needs of Housing Matters programs and capital projects.
Prior to joining Housing Matters, Mer served as executive director of a prominent retreat center where she lead and managed staff and volunteers, facilities and operations, program implementation and development, and visitor services. Mer has also provided consulting services to nonprofits on a range of topics.
Mer earned management certification from UC Irvine and attended Bay State College in Boston.
board of directors
Retired, County Human Services
Manager, The Appleton Foundation
Former VP, CIO at Plantronics / Realtor
Mary Lou Goeke
Retired, United Way
Former Two-time Mayor of Santa Cruz
Chief Impact Officer, Destination: Home
Lived Experience Advocate
Mental Health Activist
S. Phoenix MacKinnon
Retired, County Mental Health
Former Publisher, Good Times
50 States Marathon Club
Organizational Wellness Consultant
As our long-term and much-loved former board president, Claudia’s impact on her community was truly unmatched. She had served on the Housing Matters board from 2011 until she passed in December 2020. We miss her dearly.
Claudia’s service touched so many lives. She advocated for policy with legislators at the state and federal level, and led the charge in sharing her message of equity, systems change, and action.
“On behalf of the board, we are eternally grateful to Claudia for her years of service to Housing Matters and to her entire community. She was a fierce advocate with the most compassionate soul. Her vision and determination will continue to drive our work forward for years to come. We all feel so fortunate to have worked alongside her.”
—Cecilia Espinola, Housing Matters board president
“We’re heartbroken. She was a dear friend, dedicated ally, and passionate leader on ending homelessness one person or family at a time. Our hearts go out to her family and friends.”
—Phil Kramer, Housing Matters Executive Director
We miss you so much, Claudia. Thank you for a lifetime of impact.