Phil Kramer has been leading Housing Matters for over four years, and has worked on the issues of homelessness, housing, and system-change efforts for the past eight years. Phil helped launch and lead the 180/2020 campaign, focusing on ending chronic homelessness in Santa Cruz County. Phil’s early career was in media sales. He jumped off his career track ten years ago to join the Peace Corps, following his passion for social justice and mission-driven work in the non-profit sector.
Director of Programs
Tom joined Housing Matters in February 2017. He is impressed each day by the effort of staff and participants working toward permanent housing. Tom has over 11 years experience in non-profit management, including eight years of experience in homeless services. He has a Master of Public Administration degree from the Middlebury Institute of International Studies at Monterey where he focused on organizational sustainability and monitoring and evaluation.
Deputy Executive Director
Rebecca joined Housing Matters in June 2015 after more than 20 years in non-profit executive management, primarily in human services. She has an MBA from Seattle University and a J.D. from Purdue. Originally hailing from Seattle, she enjoys all things CrossFit, surfing, and trail running here in Santa Cruz.
board of directors
Retired, County Human Services
Manager, The Appleton Foundation
Former VP, CIO at Plantronics / Realtor
Mary Lou Goeke
Retired, United Way
Former Two-time Mayor of Santa Cruz
Chief Impact Officer, Destination: Home
Division of Reentry Director, Sheriff's Office, Former Mayor
Lived Experience Advocate
Physician, Palo Alto Veterans Hospital
Retired, County Mental Health
Former Publisher, Good Times
50 States Marathon Club
As our long-term and much-loved former board president, Claudia’s impact on her community was truly unmatched. She had served on the Housing Matters board from 2011 until she passed in December 2020. We miss her dearly.
Claudia’s service touched so many lives. She advocated for policy with legislators at the state and federal level, and led the charge in sharing her message of equity, systems change, and action.
“On behalf of the board, we are eternally grateful to Claudia for her years of service to Housing Matters and to her entire community. She was a fierce advocate with the most compassionate soul. Her vision and determination will continue to drive our work forward for years to come. We all feel so fortunate to have worked alongside her.”
—Cecilia Espinola, Housing Matters board president
“We’re heartbroken. She was a dear friend, dedicated ally, and passionate leader on ending homelessness one person or family at a time. Our hearts go out to her family and friends.”
—Phil Kramer, Housing Matters Executive Director
We miss you so much, Claudia. Thank you for a lifetime of impact.